He is a normal person, just like you. Who’s dedicated over 3-decades to honing the crafts of shooting and outdoor living. He is not some crazy “TACTICOOL” dude, nor is he making any of the gear he reviews. He just loves shooting and being outside. The reason why he makes his content is because he wants you as a shooter and a consumer to know if your purchase is going to be a wise decision. If you are saying, “hey I really don’t have that much money, and this item I’m thinking about buying is almost $30. Is it a good purchase?” That’s why he makes these videos. He’s a straight shot; not a bullseye shot (LOL) but being completely honest he is a pretty good shot but shows you even when he misses. He hopes that transfers down into his reviews as well, that way if he says, “this is a great product,” you can trust him.